"I cannot live without books." -- Thomas Jefferson

Thursday, April 22, 2010

The Hour: A Cocktail Manifesto

Reading this book you can actually smell Manhattan circ. 1953. Bernard DeVoto was a Historian, who wrote the ultimate love object (the book of course) to the serious art of drinking, and drinking well. The man has a strong hatred for the drink "Manhattan" as well as Rum. In fact he hates all sweet cocktails with a passion. And if you think you should add that olive to the martini, forget it. Cocktail is not a food, its a drink.

The great thing about the book is the packaging - all the original illustrations are here, and it makes you think that there was a better time once, a time where you can control your world. "The Hour" is such a time when you have the perfect (unsweet) cocktail in a location that serves your aesthetic and well-being.

No comments: